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Pricing strategy is critically important to your business, no matter what industry you are in. In the July 18 session, our presenter will discuss shifting your thoughts on the value of Value, comparison shopping your competition, and how you can consider the value proposition across Time, Identity, Money (or other benefits), Energy, and Reputation, as well as basic formulas to increase prices of your product, programs or services.
 
Learn the seven most common pricing mistakes in setting prices, and how to calculate prices using a formula that doesn't cut into your expected margins, calculating the break-even, while touching on price elasticity and the concern that higher prices might impact customers.
 
Presenter Robert Green, Business Strategy Advisor and CEO of Melbourne Business Advisors, will discuss what the function of price is and how to effectively match your pricing strategy to your desired business goals.
 
This informative series will take place over three sessions: June 20, July 18 and August 15, 12pm-1pm. If you missed the first session on June 20, contact your business coach to request access to the recording.

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